National Harbor’s ask: create assets for broadcast, CTV and paid social with their positioning: It hits different. Be cinematic and sophisticated they said. And speak to these targets: The Night Movers, The Power Players and The Gamers. We presented three Big Ideas doing their 360 thing. Each anchored in strategy and oozing with stylized leisure. All social-forward. All demo-savvy. They chose Main Character Energy.
After vetting directors and photographers, we selected Supermutt and Mathieu Young to bring our vision to life. It was a weeklong production with a number of highly talented folks collaborating on this $500k project. We delivered a 30-second mini-movie for each guest profile. The :15s and :06s too. And a 30-second master story. Print, digital, paid and organic followed. All giving fresh retro. Breaking the fourth wall. Bringing viewers into the story. And, best of all, daring everyone to Make a Scene.
