Twenty years of advertising experience packaged inside a five-foot-five frame, I began my career as a copywriter at Arnold Worldwide/San Francisco where I built brands for Crystal Geyser Water, Macy’s, and Qualcomm. I consider myself a storyteller: behind every ad, brochure and commercial there’s a well-crafted tale designed to pull the heartstrings or scratch the funny bone of targeted consumers. During the dot com fallout, I moved to Las Vegas and joined SK+G. There I wove stories for luxury hotels, upscale restaurants and healthcare companies. Clients included Montage Resort & Spa, The Greenbrier, Nevada Cancer Institute and Wolfgang Puck Fine Dining Group. Several pieces were honored by Addys, Creativity, Adweek and US Ad Review. There was also one avid fan who stole one of my posters from the bathroom wall of Nine Fine Irishmen.

I founded Chaffin Creative and ran my one-woman agency for three years before returning to SK+G as a GCD. During that stint, I developed the campaign which won SK+G the Orient-Express North American account, composed of several iconic properties throughout the country. I developed the brand campaign for El Encanto (now Belmond) in Santa Barbara, led creative direction for the Grand del Mar Resort in San Diego and developed the launch campaign for Solaire Resort in Manila.

I left SK+G to open an in-house agency for United Aqua Group. While there, I rebranded the 50-year-old company, collaborated with the C-Suite on a new brand architecture, and produced their annual shareholder conference featuring over 800 guests and a $1 million plus budget. This included concepting the conference theme and manifesting it through every attendee touchpoint, plus overseeing tradeshow booth sales, directing all F&B, and coordinating every event on the schedule. I did this for several years. So now I’m kind of an event expert. 

I decided to grow Chaffin Creative into my full-time gig, keeping UAG as a retainer client and working with others such as OH Partners, Overstock, Wynn and Hilton Hotels. Post pandemic, I closed my shop and returned to corporate life. As the Creative Director of Caesars Entertainment’s in-house ad agency, I oversaw creative for 55 plus destinations and guided a team of over 50 writers, designers and production artists in developing campaigns for Caesars, Caesars Sportsbook, Penn & Teller, Horseshoe, Harrah’s and more. My next stint took me to OH Partners where I served both as the Creative Director of MONOGRAM Agency, a member of The Harkey Group, and CD of OH’s most profitable retainer clients: Gila Casino and The Arizona Lottery. Currently, I’m the Senior Creative Director at MGM Resorts, responsible for campaigns, shoots and paid social across all of MGM’s portfolio destinations.

When I’m not building brands, I’m still crafting stories. I hold an MFA in Creative Writing and have published several short stories in prominent literary magazines. And, like every true writer, I’m also at work on the next great American novel.