A new smash burger joint with a saucy name deserves a cheeky voice and mischievous visuals. We were happy to deliver with playful lines and a mash-up of retro pin-up images wrapped in modern art direction. The campaign unfolded with a phase one teaser that embodied a modern take on vintage movie theater concession films. During phase two, we introduced Patty herself in all her innuendo glory. I invented the brand voice, collaborated on art direction and oversaw all shoots, creating assets that ran on on property, on marquees and across social channels. The launch of this eatery at The Cosmopolitan of Las Vegas was a huge success.
