In a modern world, tout what’s classic. This became the mantra behind the rebrand of The Greenbrier. Struggling to compete against more modern alternatives, The Greenbrier requested an image makeover. David and Natalia delivered with a campaign that spoke of timeless traditions and old world romance. And research showed that after 9/11, the country was yearning for traditions. Besides, wearing a tux to dinner can be a lot of fun.
