United Aqua Group’s retail brand, AquaValue, was in deep need of an overhaul. My challenge was to carve a unique brand space within the already crowded pool store market. We wanted to position the brand as the local experts, a store you could count on for advice and repairs as well as products. And that’s how our affable, but clueless pool guy was born. We filmed a bunch of web videos and built a website to help consumers find their local AquaValue store.
