The bad boys of magic reached out to Caesars’ in-house ad agency for their post-pandemic brand campaign. In their tradition of relying on conceptual imagery centered on macabre humor, we brainstormed a number of scenarios. About a 100, actually. Tacked them all on a wall. We culled these ideas down and offered two dozen concepts. Penn & Teller were thrilled with the breadth of ideas. The hardest part was whittling those down to a lucky four for executing. We shot and retouched these with our in-house photography team.
