OH Partners called needing help with their pitch for Virgin Hotels Las Vegas. How could I say no? I worked with their team to develop two conceptual directions for Virgin’s new Las Vegas venture. My ideas and writing, including a record player we sent featuring a branded message recorded on a custom record, helped OH win the business, and I got called back to help with the teaser campaign.
For the latter, I suggested a website: whileyouwaitlv.com, to create anticipation for the grand opening. The website showcased construction development and venue announcements alongside random content purely sourced for its entertainment value.
Unfortunately, just as the teaser campaign hit the streets, the pandemic put an end to the launch campaign before it could be developed. This is the manifesto video and concepts we put together for the pitch. When Virgin finally opened, their launch campaign had revised messaging to better align with the consumer mindset post-Covid, but the art direction was very much modeled after the campaign I developed with my partner.
KIND
Brand, Social, Video
ROLE
Art Direction, Creative Direction, Ideation, Writing
