Launched over 50 years ago by a small group of luxury pool builders, UAG had grown into a multimillion-dollar company comprised of commercial and residential builders, pool retailers and service professionals. I was tasked with evolving the corporate brand for the next 50 years of growth. I collaborated with the C-Suite on a new brand architecture, then developed materials to educate the 350-plus members about the new corporate structure.
To grow the membership, I branded the new company, as well as created distinct identities for each of its sub-brands. The video below was developed to introduce the new brand vision to the company shareholders at the annual conference, the theme of which was “Spark.” The collateral pieces and ads that follow branded UAG as a modern, forward-thinking company.
KIND
Brand, Events, Video
ROLE
Art Direction, Creative Direction, Design, Ideation, Writing
