The original celebrity chef, Wolfgang Puck, needed a campaign that reminded Las Vegas visitors that his restaurants were still hip and desirable destinations—and that he was still the celebrity chef among celebrity chefs. So while every restaurant showcased their spectacular entrees, we zagged. This campaign featured the luxury accessories brought in by dinner guests, all with a telltale detail revealing where they had dined. Because when you are the notorious Wolfgang Puck, showing dishes is entirely pedestrian.
