Creative Director/Brand Strategist

Content

Showing 4 Result(s)

MGM National Harbor

Updated on

National Harbor’s ask: create assets for broadcast and social with their positioning: It hits different. Be cinematic and sophisticated they said. And speak to these targets: The Night Movers, The Power Players and The Gamers. We presented three Big Ideas doing their 360 thing. Each anchored in strategy and oozing with stylized leisure. All social-forward. All demo-savvy. They chose Main Character Energy. After vetting directors and photographers, we chose Supermutt and Mathieu Young to bring our vision to life. It was a weeklong production with a number of highly talented folks collaborating on this $500k project.

CASE STUDY

Naughty Patty’s Burger Joint

Updated on

A new smash burger joint with a saucy name deserves a cheeky voice and mischievous visuals. We were happy to deliver with playful lines and a mash-up of retro pin-up images wrapped in modern art direction. The campaign unfolded with a phase one teaser that embodied a modern take on vintage movie theater concession films. During phase two, we introduced Patty herself in all her innuendo glory. I invented the brand voice and oversaw all shoots. The launch of this eatery at The Cosmopolitan of Las Vegas was a huge success.

MGM + F1

Updated on

F1 tearing up the Las Vegas Strip is the catalyst for a slew of spectacles. The collection of activations happening at Bellagio, The Cosmopolitan of Las Vegas and ARIA is affectionally known as MGM Zone. We were tasked with branding the endless parties, shopping and meet & greets. To stand out from the mass of ads, we went minimalist, leveraging animated color vortexes and matching F1 cars against a rich black to communicate everything from speakeasy pop-ups to special menus. The aesthetic successfully stood out against the cacophony of color around The Strip. The first video below, however, belongs to the Bellagio Fountain Club, which offers prime seating and gourmet dining to a lucky few. We hired an animator to illustrate an F1 car racing around the iconic Bellagio Fountains, then interspersed that footage with clips from the previous year to communicate the energy and elevation of BFC. The BFC sold out and the activations were well attended.

Gila River Resorts Content Shoot

Updated on

To supplement brand assets across social channels, I developed storyboards for social videos and partnered with Matter Films on a two-day content shoot. The goal was to showcase the breadth of offerings across two of Gila’s Phoenix destinations. We captured a ton of stills and video, which we then deployed en masse.