National Harbor’s ask: create assets for broadcast and social with their positioning: It hits different. Be cinematic and sophisticated they said. And speak to these targets: The Night Movers, The Power Players and The Gamers. We presented three Big Ideas doing their 360 thing. Each anchored in strategy and oozing with stylized leisure. All social-forward. All demo-savvy. They chose Main Character Energy. After vetting directors and photographers, we chose Supermutt and Mathieu Young to bring our vision to life. It was a weeklong production with a number of highly talented folks collaborating on this $500k project.
CASE STUDY
