Gila River Resorts & Casinos
The 2023 brand campaign introduced the platform: You Do You, and featured animated graphics that enhanced the lifestyle imagery, highlighting the bold and unique experiences to be had at a Gila Resort & Casino. In 2024, we were tasked with creating a more tactical version of the brand campaign that would showcase Gila’s various amenities and brand partnerships. I was the third creative director to be tapped to lead this initiative. I showed up on set and took it from there. The two-day shoot covered video and stills across five verticals: sports, gaming, dining, resort and entertainment. We developed assets for OOH, paid social, digital display and airport placements, over 200 in all.
![](https://chaffincreative.com/wp-content/uploads/2024/04/001460-01-GRGE-ExpCamp-Sports-Backlit-1024x1024.jpg)
![](https://chaffincreative.com/wp-content/uploads/2024/04/001462-02-GRGE-ExpCamp-Paid-Digital-Media-Conversion-A-1080x1080-1-1024x1024.jpg)
![](https://chaffincreative.com/wp-content/uploads/2024/04/Sports-Consideration-1080x1080-1-1024x1024.jpg)
![](https://chaffincreative.com/wp-content/uploads/2024/05/Screenshot-2024-05-02-at-10.54.06-AM.jpg)
![](https://chaffincreative.com/wp-content/uploads/2024/05/Screenshot-2024-05-02-at-10.54.50-AM.jpg)
![](https://chaffincreative.com/wp-content/uploads/2024/04/OOH-dining-1024x526.jpg)
![](https://chaffincreative.com/wp-content/uploads/2024/04/001496-GRGE-ExpCamp-Paid-Digital-Media-Mockups-Concept-Social-2Conversion-B-1080x1080--1024x1024.jpg)
![](https://chaffincreative.com/wp-content/uploads/2024/04/001465-05-GRGE-ExpCamp-Display-Banners-RESORT-DIG-Companion-Banner-1024x1024.jpg)