How close are Luxor and Mandalay Bay to Allegiant Stadium and T-Mobile Arena? So close you can walk. Even in the desert heat. With drinks in your hand. To leverage this proximity, we developed The Fan District – a brand whose sole purpose was to amplify the many bars, restaurants and activations surrounding game day. We shot social-first video and stills, and designed a logo and signage, all to convey the high energy and spontaneous fun to be had.
