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Gila River Resorts & Casinos

The 2023 brand campaign introduced the platform: You Do You, and featured animated graphics that enhanced the lifestyle imagery, highlighting the bold and unique experiences to be had at a Gila Resort & Casino. In 2024, we were tasked with creating a more tactical version of the brand campaign that would showcase Gila’s various amenities and brand partnerships. I was the third creative director to be tapped to lead this initiative. I showed up on set and took it from there. The two-day shoot covered video and stills across five verticals: sports, gaming, dining, resort and entertainment. We developed assets for OOH, paid social, digital display and airport placements, over 200 in all.

Five 50 Pizza

The infamous Five50 pizza joint hired my agency to develop a campaign as hot as its ovens. We launched the following print, outdoor and email campaign to rally Vegas to drop in for a slice. Needless to say, it worked.