The bad boys of magic reached out to Caesars’ in-house ad agency for their post-pandemic brand campaign. In their tradition of relying on conceptual imagery centered on macabre humor, we brainstormed a number of scenarios. We offer two dozen concepts. The hardest part was whittling those down to a lucky five for executing.
![](https://chaffincreative.com/wp-content/uploads/2023/01/penn-teller-lion-847x1024.jpg)
![](https://chaffincreative.com/wp-content/uploads/2023/01/penn-teller-Bright-853x1024.jpg)
![](https://chaffincreative.com/wp-content/uploads/2023/01/penn-teller-bass-853x1024.jpg)
![](https://chaffincreative.com/wp-content/uploads/2023/01/penn-teller-fish-tale-853x1024.jpg)